A pilot proposal.
For the people your benefit misses.
Continual engagement, cultural depth, and therapist-trained AI Twins — for the EMEA employees your current benefit does not reach.
WE LISTENED TO YOUR INPUT ABOUT WHAT THE CHALLENGE IS.
It’s not utilisation.
It’s continual engagement.
Not 3–6%. Some programmes sit at a quarter of one percent. A benefit that exists on paper only.
They register. They open the app once. They never come back. That is not support — it is a checkbox.
After a brutal day, a hard conversation, a week of pressure. Not at 9am on a Tuesday.
Continual engagement — the employee who comes back — is the only metric that shows the benefit is working.
What Bliss does
Human care and AI care — combined.
Built for the employee your current benefit does not reach.
Practitioners matched by specialism, language, and cultural background — not just availability.
- 30+ languages & culturesTherapy in the employee’s first language, with a practitioner who shares their cultural frame. Can onboard new cultures in 1 week.
- Therapists, psychologists, coachesRigorous vetting — application, two interviews, reference letters. Quality over quantity.
- Sessions on demandNo GP referral, no waitlist, no minimum commitment. Book directly.
Every practitioner builds an AI version of themselves. The Twin supports the employee 24/7 — between sessions, at 2am, in their language.
- Always-on first contactNo booking, no waitlist. Available the moment the employee needs it.
- Between-session continuityPicks up where the last session ended. The employee never starts from zero.
- Three paths — employee choosesHuman only. AI Twin only. Or both — the most effective combination.
Why the AI Twin changes the number
It’s not a chatbot. It’s an AI version of your therapist.
How the AI Twin works
- 1Practitioner trains their Twin
Every therapist builds an AI version of themselves — their methodology, approach, and voice. Not a generic AI. Their AI.
- 2Employee matched to the right Twin
Onboarding routes each employee to the AI Twin of their best-matched practitioner. Cultural context and language are part of the match.
- 3Continuous support between sessions
Weekly therapy session with the human. Everything in between — the 2am moment, the daily check-in, the hard Tuesday — handled by the Twin.
Three paths for the employee: human only · AI Twin only · both. They choose. Bliss guides.
The result for
Employees use it before crisis — because the barrier is zero. No booking, no waitlist. The Twin is already there.
The important metric: people who come back. The Twin makes every day a touchpoint, not just therapy Thursdays.
One practitioner’s expertise scales across hundreds of employees via their Twin. Quality multiplies.
Cultural match + AI continuity is what moves the engagement number. Not one or the other.
The EMEA gap you named
Where the network is thinnest —
and the need is sharpest.
Huge migrant professional workforce. English-first EAPs reach the expat leadership layer only. The rest go without.
One of the world’s top tech and shared-service hubs. South Asian and Eastern European professionals who need care in their language and culture, not English.
Google EMEA HQ. Highly international team. Second-language employees silently underserved.
Growing Google presence. Mental health stigma highest where cultural context is most absent from the support offer.
The ask
One market. One cohort.
90 days. One proof point.
What’s fixed
- 90 days
Hard stop. Outcomes report at the end.
- One outcome metric
Continual engagement rate. Who came back?
- All-in cost
Setup, matching, AI Twin access, clinical oversight, and outcomes report included.
- GDPR + EU AI Act
Full compliance documentation ready for Google legal before Day 1.
What
decides
- Which market
Pick the EMEA market with the lowest engagement today. That’s where the delta will be biggest.
- Cohort size
200–500 employees. Enough for signal. Small enough to move fast.
- Languages to prioritise
Bliss activates matched practitioners for those languages within 2 weeks.
- What happens at Day 90
Scale, expand, or integrate with your existing EAP Lyra. Data makes the call.
One ask
30 minutes.
You pick the market.
We design the pilot.
We go straight to: which EMEA market has the lowest engagement, what cohort size makes sense, and what Day 90 looks like for your team.